Digital Gold Miners


  • Keywords: big, data, data, protection, data, security, digital, citizens, digital, literacy, e, commerce, media, literacy, privacy, and, personal, information
  • Age range:Older than 13 years old.
  • Resource type: case study guide lesson plan text
  • Available in: en fi lt sv
  • License:See License
  • Read about in: en
  • Authors: Tommi Tossavainen, Julia Alajärvi, Tommi Tossavainen, Julia Alajärvi, Tommi Tossavainen, Tommi Tossavainen, Julia Alajärvi


This resource provides information and activities regarding big data on the InternetHow do Facebook ads know where I’d like to travel? How can individual search words help in predicting a flu epidemic? How can the information I share online help millions of others?The information given by and collected from individual Internet users is cumulated into an enormous mass called big data. Analysing the information scattered across the Internet contains great possibilities, and it also raises many questions. Big data is like a digital gold mine of our time. The Digital Gold Miners guidebook contains basic information and assignments regarding big data. It focuses particularly on the collection of Internet users’ information as well as the intended use of the collected information. The material can be used to give thought to one’s own role as a provider and user of information. The goal is to support active and responsible citizenship and offer tools for the management of information and life in the digital age.This material is suitable for supporting the media education of young people of 13 years or older, for example, by schools, libraries, youth work and leisure time media education.This material has been produced by:National Audiovisual Institute, the Finnish Federation for Communications and Teleinformatics (FiCom), the Finnish Competition and Consumer Authority,, the Finnish Lions Club, the Office of the Data Protection Ombudsman, the National Development Centre for Online Youth Work (Verke) and the Finnish Communications Regulatory Authority.