The importance of media literacy within the Insafe network
- BIK team
For centuries, literacy has referred to the ability to read and write. Early thinking about media literacy emerged much more recently, partly in response to a growing mass entertainment industry - from the early days of vaudeville, through radio, cinema, television, newspapers and magazines. It's now evolved to encompass modern-day media such as video games and online content, apps and services.
- To raise awareness about media literacy and the necessity of critical thinking towards media content.
- To inform parents and professionals of the opportunities and risks online, and give them guidance on what to be aware of when their children go online.
- To promote a positive use of media among children and young people, and to involve them in creative activities (for example, through peer-to-peer education).
- To identify and promote existing practices, and to provide concrete activities for different target groups.
|For whom?|| |
|Finland||Media Literacy Week (MLW)||MLW takes place each year in February in order to raise awareness and promote the importance of media literacy and media education. Approx. 40 organisations (including ministries, governmental agencies, telecom operators, data security companies, media companies and NGOs) are engaged every year. Themes, campaigns, awareness materials and events for MLW are planned in cooperation with participating stakeholders. The National Audiovisual Institute carries the main responsibility for MLW, but it is a joint effort of all participating organisations.|
|Luxembourg||DigiRallye||An event for primary school children on online safety and new technologies, which took place for the first time in July 2015.|
|Portugal||7 days, 7 tips about media||An initiative that emphasises collaboration between teachers, students, school libraries and newspapers/TV/radio in order to promote critical and creative usage of media.|
|Sweden||"MIL for me"||Digital training package about e-learning in media and information literacy.|
|UK||Childnet Digital Leaders Programme||Launched in autumn 2015, the Childnet Digital Leaders Programme aims to empower young people (11-18 years) to champion digital citizenship and digital creativity within their schools and to educate their peers, parents and teachers about staying safe online.|
- María José Velasquez Flores (Youth representative)
In this article, María José Velasquez Flores gives her views on why media and information literacy matters for young people, and why they should be encouraged to contribute to internet governance debates on such issues.