Protecting children online in the new Audiovisual Media Services Directive proposal
- BIK team
In the view of fast-paced developments in the audiovisual environment where children, parents and carers have to multitask and adapt in the engaging Internet of Things (IoT) age, the Audiovisual Media Services Directive (AVMSD) from 2010 has been reviewed by the European Commission in recent months, seeking more appropriate and up-to-date legislation.
- A stronger role for audiovisual regulators: ensuring that regulatory authorities are truly independent from governments and industry, as well as setting out in EU legislation the role of ERGA to assess co-regulatory codes of conduct and advise the European Commission.
- More European creativity: the Commission wants TV broadcasters to continue to dedicate at least half of viewing time to European works and will oblige on-demand providers to ensure at least a 20 per cent share of European content in their catalogues.
- More flexibility for TV broadcasters: broadcasters and on-demand providers will also have greater flexibility to use product placement and sponsorship, while keeping viewers informed.
- Responsible video-sharing platforms: to make sure the measures are future proof and effective, the Commission will invite all video-sharing platforms to work within an Alliance to better protect minors online, with the aim of creating a code of conduct for industry.
- BIK Team
"The media landscape has shifted dramatically in less than a decade. Instead of sitting in front of the family TV, millions of Europeans, especially young people, watch content online, on demand and on different mobile devices. Global internet video share in consumer internet traffic is expected to increase from 64 per cent in 2014 to 80 per cent by 2019", informed the European Commission in a press release issued on 26 April 2018.
- BIK Team
In the current context of audiovisual media services crossing TV borders to the digital atmosphere, the European Parliament proved to be one of the best-placed stakeholders to hold constructive discussions on the EU legislative actions. On 10 October 2017, iCmedia held an informative event on "The way forward for a better audiovisual media content rating" at the European Parliament in Brussels, bringing together a number of key stakeholders currently working on Audiovisual Media Services dossiers at European or international level.
- BIK team
Following action lines concerning the protection of children online as identified in the proposal reviewing the Audiovisual Media Services Directive (AVMSD) from May 2016, Commissioner Günther Oettinger announced, in a recent blog post, that the first meeting of the Alliance to better protect minors online took place on 27 September 2016.
- BIK team
In a converging media world where children and young people have increasing access to digital devices – from videos on demand to connected TVs – media literacy has grown to be an intrinsic requirement for all audiovisual media users.