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A stronger role for audiovisual regulators: ensuring that regulatory authorities are truly independent from governments and industry, as well as setting out in EU legislation the role of ERGA to assess co-regulatory codes of conduct and advise the European Commission.
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More European creativity: the Commission wants TV broadcasters to continue to dedicate at least half of viewing time to European works and will oblige on-demand providers to ensure at least a 20 per cent share of European content in their catalogues.
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More flexibility for TV broadcasters: broadcasters and on-demand providers will also have greater flexibility to use product placement and sponsorship, while keeping viewers informed.
- Responsible video-sharing platforms: to make sure the measures are future proof and effective, the Commission will invite all video-sharing platforms to work within an Alliance to better protect minors online, with the aim of creating a code of conduct for industry.
Protecting children online in the new Audiovisual Media Services Directive proposal
In the view of fast-paced developments in the audiovisual environment where children, parents and carers have to multitask and adapt in the engaging Internet of Things (IoT) age, the Audiovisual Media Services Directive (AVMSD) from 2010 has been reviewed by the European Commission in recent months, seeking more appropriate and up-to-date legislation.
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