Don't miss out on the next BIK bulletin!

The Better Internet for Kids (BIK) bulletin is a quarterly electronic newsletter that keeps you informed on online safety trends. The next edition of the bulletin will focus on media literacy, more specifically on ‘European media literacy policies and practices ‘.

What is media literacy?
Media literacy is the ability to access, analyse, evaluate, and create media. It is the 21st century approach to education and allows people to develop critical thinking of what they see and hear on the internet, television, radio, billboards, video games and other forms of media.  
Media literate citizens
Media literate youth and adults are better able to understand the complex messages received from media.
Media literacy skills can help youth and adults:
  • Develop critical thinking skills.
  • Understand how media messages shape our culture and society.
  • Identify target marketing strategies.
  • Recognise what the media maker wants us to believe or do.
  • Name the techniques of persuasion used.
  • Recognise bias, spin, misinformation, and lies.
  • Discover the parts of the story that are not being told. 
  • Evaluate media messages based on our own experiences, skills, beliefs, and values.
  • Create and distribute our own media messages.
  • Advocate for media justice.


In the next edition of the BIK bulletin, due out at the end of June, you'll be able to learn more about media literacy and the approaches and resources developed by the European network of Safer Internet Centres (SICs). Additionally, we'll be reflecting on the outputs from this month's EuroDIG meeting (EuroDIG is the European Dialogue on Internet Governance - an open multi-stakeholder platform to exchange views about the internet and how it is governed), with a particular focus on youth participation in the governance agenda.

Related news

Developing critical thinking and media literacy through education

  • News
  • 16/06/2016
  • BIK team

Acknowledging the various benefits and opportunities that both the internet and social media can bring, but also emphasising the potential threats and dangers which they can present, the Council of the European Union has recently adopted a set of conclusions on developing media literacy and critical thinking through education and training. 

EuroDIG, the annual internet governance conference, starts tomorrow!

How often do Europeans engage in discussions on public policy issues relating to the internet, namely on internet governance? And how many young Europeans are aware of the intrinsic importance of this topic or the ways in which they can actively contribute?