Norwegian resource concerning the youngest children and screen time receives great interest

  • Awareness
  • 30/03/2016
  • Norwegian Safer Internet Centre
The Norwegian Safer Internet Centre (SIC) recently published guidelines and posters containing advice about young children's use of online technology. Health centres for infants, daycare centres and preschools have shown great interest in these guidelines, indicating a great need for knowledge on technology use from an early age.
This is the first time that parents of children of pre-school age have been the target group for this kind of guideline (in Norway most children are in kindergartens until they start school at 6 years old). The average age for first use of online technology keeps going down, which also creates a great need for guidance among parents of young children. In addition, parents of younger children ask for advice and information on how to handle being a parent of a ‘digital toddler' or a ‘digital child'. That is why SIC Norway decided to distribute this information to all the health care centres in Norway. Experts agree that working reflectively around media use has to start early, and parents with newborns visit these centres several times a year. The slogan therefore became 'A good start - digital awareness starts on day one!'.
The resource consists of two posters, a short guide/folder and a complete guideline, all of which have been made available digitally and in print. The first poster is titled ‘A good start' and provides information about young children and use of digital media. The second poster is titled ‘Did you know that...?' – and provides advice concerning these issues. Since launch, the interest and demand for the guidelines has remained high: 15,500 folders were originally printed and distributed through the SIC Norway network, and 3,500 of these were sent directly to health care centres. A further 12,000 folders will be distributed in April 2016.
Throughout spring 2016, the guideline will also be published in English and Sami language.
Save the Children Denmark originally developed the guideline back in 2000. Save the Children Norway then approached SIC Norway to work together on a Norwegian version of the guideline. Alongside the Norwegian Media Authority, Barnevakten (Kids and Media in the UK), The National Committee for Primary and Secondary Education (FUG) and a parent test group, a Norwegian version was developed. The mutual sharing of knowledge and experience within the SIC Norway network proved very productive in this successful cooperation. SIC Norway then handled distribution and promotion of the guidelines by creating a website and establishing routines to distribute printed versions.
The Norwegian site for the resource is
Read more about the Norwegian Safer Internet Centre.

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