Safer Internet Day 2019 – yet another roaring success!

On Tuesday, 5 February 2019, the Safer Internet Day campaign turned 16 – and what a great day it was! Under the unifying slogan of "Together for a better internet", we called upon all stakeholders to join forces and bring their contribution to making the internet a safer and better place for all – especially for children and young people.

Year on year, SID has grown to encompass more and more supporting countries and this year hasn't been any different! In 2019, over 150 countries and more than 90 organisational supporters raised awareness of the need for everyone to play their part in making the internet a safer and better place, right across the globe. The Safer Internet Day website – the home of all things SID – showcased the many events and actions taking place around all the world, directing users to local contacts and sources of support and information for helping to establish a safer and better internet in their respective countries. During the build-up towards the big day, throughout the month of January and on 5 February itself, the SID site counted more than 107,000 user sessions, and attracted the attention of many more countries who hope to get involved in future editions of SID.

Much activity of the day played out through social media: over 680 people decided to let their friends and followers know they stand for a better internet by adding badge (a Twibbon) to their social media profile pictures. Fan and follower levels on coordination level social media profiles have equally soared, currently boasting over 19,000 fans on Facebook and 35,400 followers on Twitter. The #SID2019, #SaferInternetDay and #SaferInternetDay2019 hashtags trended worldwide several times during the day lighting up the social media sphere as the day unfolded:

Local actions by the global network of Safer Internet Centres, Safer Internet Day Committees and SID Supporters expand the reach of the SID messages much, much more.

This year also, Safer Internet Day had many influential supporters to help spread the SID message on social media among which European Commission, Commissioner Gabriel, the Mayor of London, Spanish Royal House, Chancellor Angela Merkel, INTERPOL, UNODC, Twitter, Instagram, Amnesty International NZ, Google CEO, UNICEF, BBC, Microsoft and MTV.
 

 

As always, there was also some great industry support for the day. As on previous occasions, Twitter helped us to raise visibility of our hashtags by creating a special Safer Internet Day emoji, by providing Ads for Good credit and, for the first time this year, by localising the main campaign hashtag for local languages (Spanish, Portuguese (Europe & Brazil), German, French, Turkish, Arabic, Japanese, Korean, Chinese, Bahasa Indonesia, and Hindi)!
 

Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, and also launched the Be Internet Awesome initiative with Facebook. Facebook also provided free ad credit to help boost our posts and Snapchat created a special SID geofilter for its users, while TikTok joined the campaign for the first time and raised awareness about SID through their videos.
We thank you all for your support in making it such a huge success!

And, as always, as one Safer Internet Day draws to a close, we're already starting to prepare for the next - save the date for SID 2020!

In the meantime, this year, apart from preparing for #SID2020, we will be organising other campaigns and online safety events, in particular under the umbrella of the #SaferInternet4EU initiative, which we invite you to keep an eye on. So don't forget to keep checking the Safer Internet Day website for the latest information, like our SID Facebook page and follow SID on Twitter.

 

Last but not least, we invite you subscribe to the quarterly Better Internet for Kids (BIK) Bulletin, which will provide the perfect overview of our biggest events, campaigns and publications!

 


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