Sikkerspiller.dk - the Danish 2018 Safer Internet Day campaign

  • Awareness
  • 20/03/2018
  • Danish Safer Internet Centre

On the occasion of Safer Internet Day (SID) 2018, the Danish Safer Internet Centre (SIC) launched a campaign targeting young male gamers. Read on to find out more.

In a collaboration between the Centre for Digital Youth Care and The Media Council for Children and Young People, we've created a campaign consisting of a video, a landing page and 5,000 webcam sliders. With a double interpretation of the campaign name Sikkerspiller (translating to secure player in English), the initiative seeks to catch the attention of primarily young boys aged 12-18; boys who sometimes engage in activities in front of their computers and cameras which is best kept private!
 
Although the campaign targets young boys, the advice provided is relevant to wider audiences also and hence is being introduced in a broader context.
 
The overall scope of the campaign is to empower youth in regard to online protection, underlining the fact that webcams sometimes get hacked and you need to take precautions in order to keep your devices and privacy private. The cooperation between the Centre for Digital Youth Care and The Media Council for Children and Young People was a good way to complement the knowledge and competences of the two organisations for the total benefit of the campaign.
 
Sikkerspiller.dk illustrates the importance of using webcam sliders for your webcam and provides five points of good advice to protect yourself online in a broader context:
  1. Use a webcam slider, so no one watches you.
  2. Keep a secret: never share your password.
  3. Activate and update antivirus software, operating systems and apps.
  4. Privacy is private: never share private information online.
  5. Think: Use your common sense when you are online.
Have a look at the campaign film which is sure to put a smile on your face. But do not mistake this for fun – this is a serious message. Be safe out there!
 

SikkerSpiller from Det Danske Filminstitut on Vimeo.

As a supplement to the campaign, 5,000 webcam sliders have been produced. These have been handed out free of charge for teachers and other professionals for them to pass on to students. There has been a great interest in the webcam sliders, with only a fifth of the stock left after one month. 80 schools have requested and received sliders. Due to the high cost of producing these, there is a limited batch. This should however in no way conflict with the success of the initiative, since there are countless ways to block and protect you webcam.

The website remains online since the core message of the site and film remains relevant beyond the celebration of SID. With its humour, it will remain fresh and relevant for the target group for a long time to come.
 
Visit the website sikkerspiller.dk for further details (in Danish).
 
Danish SikkerSpiller campaign
 
See the Danish Safer Internet Day profile page for further information.
 
Find out more about the work of the Danish Safer Internet Centre (SIC), including its awareness raising, helpline, hotline and youth participation services.
 
Images copyright of the Danish Safer Internet Centre.

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