Insafe network meets to discuss effective campaigning and the GDPR

Today, the Insafe network of Safer Internet Centres (SICs) begins a two-day training meeting in Berlin, Germany. The meeting aims to facilitate experience and good-practice sharing across the network on a range of topical eSafety issues, while continuing to enhance the collaborative learning community that has developed within Insafe. Open Space Technology will be used during the meeting as a method of encouraging interaction and debate.

A key focus for this meeting will be on effective campaigning and, in particular, digital campaigning. Digital campaigning has enabled anyone to reach more people, faster, and at less cost, yet, with everyone competing for attention online, reaching, engaging and influencing audiences can be a challenge. Attendees will learn about some of the principles and practices that can help make digital campaigning more effective, and discover how to apply these within their own work of raising awareness of online safety issues. The Dutch and Luxembourgish Safer Internet Centres will present case studies on effective campaigns they've delivered, while a practical workshop will further help participants to define appropriate channels for engaging with audiences online.

The meeting will also provide opportunities for SIC staff to gain a better understanding of the General Data Protection Regulation (GDPR), including what measures Safer Internet Centres will need to take in order to be compliant when the regulation comes into force in May 2018. Other topics on the agenda include tackling (cyber)bullying in schools through systemic intervention and prevention, and the grey areas of child sexual exploitation online.

Hans Martens, Insafe Network Coordinator, said: "Once again, we're delighted to welcome many of our colleagues to this biannual training meeting of the Insafe network. As always, we'll be discussing and debating key issues pertinent to the creation of a safer and better internet for all. We're especially pleased to be able to provide colleagues with training on effective digital campaigning: as we speed towards Safer Internet Day 2018, taking place on Tuesday, 6 February 2018, we hope that many SICs will be able to put the knowledge gleaned into practice, as we unite across the globe under the common campaign message of "Create, connect and share respect: A better internet starts with you."

Visit the Better Internet for Kids portal at to discover more about the work of the Insafe network of Safer Internet Centres and wider stakeholders in the field, and subscribe to the quarterly Better Internet for Kids (BIK) bulletin for news and resources on the latest trends and challenges in online life.

Learn more about the work of German Safer Internet Centre.

Updated on 30 October 2017 to add:

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