Yellow is a chat app launched by Twelve App, aiming to provide the opportunity to start chatting with new users. By swiping right, the user can like a picture, while by swiping left the user can pass to the next one. If the like is mutual, the users can start a chat on Yellow App.
Yellow addresses only users over 17, and the app also requires a mobile phone number in order to activate the different features. Once two users are connected and can start chatting, they can also follow each other on Snapchat.
In the news:
- Yellow app aimed at teenagers labelled ‘Tinder for kids' (Irish Times, December 2016)