Research on the impact of online marketing on children's behaviour
- BIK team
- Sophisticated and non-transparent marketing techniques are common.
Children are exposed to marketing practices in online games, mobile applications and social media sites which they may not understand.
- Marketing practices have clear impacts on children's behaviour.
- Children do not receive equal protection across the EU.
When it comes to personal online safety, teenagers appear to be aware of the possible imminent risks that they may encounter on the internet just as much as adults.
- Finnish Safer Internet Centre
In this highly mediatised world, the importance of media literacy is recognised by different actors from all around the globe. The issues related to media literacy have gained interest also from researchers. Studies focusing on these issues are conducted by various scholars and the research articles are published in various journals. To help to promote media literacy, we've attempted to make the information more visible by compiling an index to media literacy research. Take a look at www.medialiteracy.fi.