Empowering online safety: new nationwide media campaign by the Greek Safer Internet Centre

To address online safety challenges and promote a safer online environment for children, a nationwide TV campaign has been launched by the Greek Safer Internet Centre. This campaign aims to educate parents, caregivers, guardians and young people about the importance of online safety, provide practical tips and guidance for navigating the digital world responsibly, and inform about the support offered by the Greek helpline and hotline services.  

Date 2023-12-22 Author Greek Safer Internet Centre Section awareness, helplines, hotlines Topic data privacy, media literacy/education, potentially harmful content Audience children and young people, parents and carers, teachers, educators and professionals
Cover of the campaign featuring two popular Greek actresses and key messages

The Greek Safer Internet Centre recently launched two TV spots featuring popular actresses Vaso Laskaraki and Vasia Golfinopoulou. The first spot aims to give visibility to the Greek helpline, the other to the hotline. In the helpline spot, Vaso Laskaraki warns of the dangers that children may comea across on the internet, and urges parents and caregivers to be active in monitoring their children's online activity. In addition, she highlights the importance of educating children and young people to recognise and respond to inappropriate or dangerous content. By her side, Vasia Golfinopoulou promotes the view of young people on how they perceive the digital world and what they need in order to be able to explore it safely. 

The spot ends with an exhortation to all parents, educators and young people who may face any problematic situation related to the use of the internet, not to hesitate but to contact the national helpline where specialised psychologists can provide them with advice and guidance. 

Watch the helpline TV spot below (English subtitles are available).  

In the hotline TV spot, Mrs. Laskaraki highlights the spread of CSAM (child sexual abuse material) and its devastating consequences, quoting data from the annual report of INHOPE. She continues by emphasising the importance of reporting CSAM anonymously through the hotline’s online form available at SafeLine.gr. The main message of the spot is “Don’t ignore it, report it!”, a powerful message for putting an end to the spread of CSAM and CSEM (child sexual exploitation material). 

Watch the hotline TV spot below (English subtitles are available).

The primary objective of this campaign is to make everyone aware that behind every image or video of online child sexual abuse there is a real child who is re-victimised every time the material is viewed. Through this awareness-raising initiative, both prevention and proper treatment of the problem are achieved.  

The campaign is already running on various social media platforms. Soon, it will be broadcasted on Greek national television channels, reaching a diverse and extensive audience.  

Find more information about the work of the Greek Safer Internet Centre, including its awareness raising, helpline, hotline, and youth participation services – or find similar information for other Safer Internet Centres throughout Europe.       

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