The best way to enlighten and strengthen the critical mindset of young people is to engage them in an open dialogue. So that's what Safer Internet Centre (SIC) Denmark did during the month-long Safer Internet Day (SID) campaign. Pernille Tranberg, one of Denmark's leading experts in the field of online data protection and privacy, was invited into an online chat room where young people could ask any question that came to mind, as well as sharing experiences with each other. The title of the data protection chat was: "Can you be private on the internet?".
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The whole month of February was dedicated to Safer Internet Day and the purpose was to engage adolescents, aged 13-18, in the debate on how to make the internet a better and safer place. The campaign took place in the helpline universe Cyberhus
. Each week focused on a new topic, and week three was devoted to a debate on data protection and online privacy. Pernille Tranberg, supported by a Cyberhus moderator, hosted the chat. Pernille also supplied the campaign with articles on the topic.
‘Transparency on the internet' is about how every move on the internet is being tracked, saved and used, and why that can potentially be problematic. The article proposes that you limit what you share and, for example, use a pseudonym on social media. In the second article ‘Clean your digital reputation', Pernille encourages the reader to take control and offers tips on how to improve one's digital reputation; for example, be careful about sharing sensitive information like religious views, sexual and political orientation, health and financial situation. Another recommendation is about preventing burglary and identity theft: for example, don't post your date of birth, GPS location, travel plans, running/bike routes, and so on.
Pernille Tranberg is data ethical advisor, co-founder of the think tank ‘DataEthics.eu' and author. She has published six books including ‘Fake It' (2012, Peoples Press) on big data and digital self-defence and has co-written the booklet ‘License2Share' targeted teenagers and focussing on preparing their digital future.
Insight into the chat session
The chat room was open for three hours. In total, 17 young people between the ages of 12 and 19 participated in the anonymous chat. It was optional for participants to state their age and gender. Some joined from the start and others joined during the session. Some stayed in the chat the entire time, some left after a while, and some returned later in the discussion.
The chat started with a general discussion of the word ‘private', both online and offline, which was defined and interpreted in different ways. One participant did not relate personal information to ‘being private'. Most of the participants were aware of their privacy settings on, for example, Facebook. Some had private profiles while others had left their profiles open to the public because they did not see the need for making their profile private. Most of the participants agreed on the fact that they believed they were quite private on Facebook, and that grownups revealed more about themselves. One said: "It is actually mostly the grownups that share and write all kinds of things – especially on Facebook". Most of the participants had Googled themselves and were aware of their public digital profile – they also tried to maintain it, for instance, by removing pictures or closing old profiles on social media platforms.
Most of the participants were aware that online ads were targeted towards them, but they did not know the mechanism behind it. They were surprised how their whereabouts on the internet and, for instance, ‘likes' on Facebook were monitored and used for mapping their profile, so that ads can be customised and directed towards them. One 15-year-old did stand out from the rest and revealed that: "In general, I normally use ‘private browsing' where the browser does not save cookies, track my history, and so on".
Over the course of the chat, many topics were raised and Pernille offered a lot of advice and tips on how to protect your data, disguise your identity, use VPNs, and use alternative browsers to, for instance, the most popular one of Google. Data protection, online privacy and safety are all very complex topics and discussing them can be difficult. For many of the participants a lot of the information was new, and it was also the first time they had debated this topic. The 12 and 13 year olds had the least knowledge on the topic. The 15 year old mentioned above had an impressive knowledge, which he had gained on his own, just because he was interested in topics related to online privacy. Sometimes he advised friends and schoolmates on how to navigate the internet in a secure way. In terms of gender, there was not a difference in levels of knowledge. Considering the fact that most 12 and 13 year olds have profiles on different social media such as Facebook and Instagram, it's worth noting that this age group had the least knowledge and understanding of data protection and online privacy, so future awareness-raising efforts should be targeted this age group.
This Safer Internet Day campaign was a partnership between the Danish Awareness Centre and Danish Helpline.
Campaign: Safer Internet Day in 29 Days
The 2016 Safer Internet Day campaign in Denmark contained several online elements such as blogging, articles, videos and podcasts. Also, young people could, in short messages (maximum of 150 characters), share opinions and life hacks anonymously as well as participate in weekly group chats which each week focused on a different topic related to promoting a safer internet experience.
The group chat played an important part of the campaign as it was a platform for direct communication with the target audience. Four topics were on the agenda (in order): Digital welfare, Gaming, Privacy and security, and finally Marketing, blogging, user rights and cookies. Four different Danish experts with specific knowledge on the four topics were invited to participate in the group chats.