Systematic media education through shared planning: new tool available

Media education can be developed into more systematic activity by means of planning, leading and allocating resources in a relevant manner. Consistent and coherent media education can facilitate the accumulation of competence, development of practices and its establishment within the structures. In the present article, Lauri Palsa, Senior Adviser at the National Audiovisual Institute (KAVI), part of the Finnish Safer Internet Centre (SIC), discusses how KAVI supports the development of effective and comprehensive media education plans.

2021-01-04 Finnish Safer Internet Centre awareness media literacy/education organisations and industry, teachers, educators and professionals

In Finland, the importance of systematic media education is highlighted even in the national media literacy policy. Careful planning is one of the keys to support the systematic media education. However, more support is needed.

What makes a good media education plan?

In the Media Education Forum 2020, experts from different fields examined this question, considering the different aspects, things and notions that need to be taken into account when planning media education within an organisation.

Based on the results, the Finnish Safer Internet Centre (SIC) published a new tool that supports the preparation of media education plans. With the help of this tool, it is easier to focus on the relevant themes and to take them into account properly. The guide consists of a variety of questions that can be discussed together. The key is in the cooperation.

Five themes of the media education plan

The guiding questions of the tool are grouped under five main themes, including:

  1. Defining the goals 
  2. Describing the activities and planning the assessment
  3. Considering the target group and operating environment
  4. Leadership, resources and responsibilities
  5. Sharing and distributing the results of the activities

Inspiration for further development

The media education plan supports the implementation, assessment and predictability of media literacy activities. Published plans make media education work easier to make visible to the stakeholders. This helps with communication and supports the creation of suitable cooperation opportunities. 

The media education plan helps you prioritise. The field of media education is broad and versatile, which is why it is not possible or sensible to process all aspects and topics. The plan helps to define the activities so that you can focus on your own strengths. 

Is media education integrated in the existing plans in your organisation or do you already have a specific plan for media education? Congratulations! This guide can help you further develop and update the plan. If your organisation does not yet have media education in the formal plans but you are planning to prepare one, this tool can inspire and help you on the way. 

The new tool is available in PDF format, in English. For more information about media literacy in Finland, read the “Media literacy in Finland – National media education policy” report (in English).

Find out more about the work of the Finnish Safer Internet Centre, including their awareness raising, helpline, hotline and youth participation services – or find similar information for Safer Internet Centres throughout Europe.

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