Insafe insights on… sexting

The “Insafe insights…” series draws on the experience and expertise of the Insafe network to tackle some of the most topical issues encountered in its day-to-day operations. Drawing on statistics and helpline case studies, this resource aims to outline the issue and some possible responses, while also pointing to sources of further information and support.

Date 2020-10-13 Author BIK Team Topic sexting
Young man looking at his smartphone screen

The Insafe network of awareness centres, helplines and youth panels, in partnership with INHOPE (the International Association of Internet Hotlines, dedicated to the removal of illegal online content), operate Safer Internet Centres (SICs) in EU Member States, Iceland, Norway, Russia and the United Kingdom in the drive to keep children and young people safe online. Through a range of services, SICs respond to the latest online issues, helping to promote the many opportunities the online world offers, while also addressing the challenges. And while Europe’s children and youth are the main benefactors of this work, the Better Internet for Kids (BIK) programme of activities also reaches out to, and collaborates with, a range of other stakeholders – parents and carers, teachers and educators, researchers, industry, civil society, decision makers and law enforcement.

The “Insafe insights…” series draws on the experience and expertise of the Insafe network to tackle some of the most topical issues encountered in its day-to-day operations. Drawing on statistics and helpline case studies, this resource aims to outline the issue and some possible responses, while also pointing to sources of further information and support.

Sexting… a definition

Sexting is a term which is widely used by adults and in the media to refer to the sending of sexual images. Children and young people do not tend to use the term however, and will typically refer to “sexts”, “nude selfies” or even “dick pics”.

The UK Council for Internet Safety (UKCIS) has produced a detailed document to help schools deal with sexting which defines it as:

The production and/or sharing of sexual photos and videos of and by young people who are under the age of 18. It includes nude or nearly nude images and/or sexual acts. It is also referred to as ‘youth produced sexual imagery’.
‘Sexting’ does not include the sharing of sexual photos and videos of under-18-year olds with or by adults. This is a form of child sexual abuse and must be referred to the police.

The Insafe network defines sexting in the following way:

The consensual or non-consensual sending or receiving of sexual images and/or texts via mobile and other devices (including appearing in such images) among peers.

Sexting poses a significant challenge for children and young people. Images are often shared between two people as part of a relationship; both parties are willing to do this and neither thinks that the images will ever be shared more widely. Sexting usually comes to the attention of a school or law enforcement authorities (LEAs) when something goes wrong and these images are shared more widely (and often without consent of one of the parties). In many countries, the sharing of sexual images of young people under the age of 18 is illegal and carries criminal consequences.

Research from Brook considered the reasons why young people might share a sexual image:

  • Flirtation with someone they are interested in
  • Fun with friends – 20 per cent of survey respondents had sent a sexual or nude selfie to their friends for fun (similar proportions of boys and girls)
  • Sexual enjoyment and intimacy as part of a relationship
  • Body confidence
  • Searching for validation due to low body confidence
  • Pressure from a friend or partner
  • Getting back at someone

It is important to be aware of the different motivations behind the sharing of images, and also to recognise how difficult it can be for children and young people to be able to talk about this sort of thing when it  goes wrong. However, research from the deShame project, carried out with young people aged 13-17 in Denmark, Hungary and the UK, found that young people were quite unlikely to report sexual harassment because of concerns about the consequences of reporting.

Figure 1 – Source: Young people's experiences of online sexual harassment: A cross-country report from Project deShame, December 2017

Incidences of sexting have risen over recent years and helplines report that the age of children involved is getting younger as they own devices earlier.

The Belgian Safer Internet Centre has recently produced a resource which suggests that "there is nothing wrong with sexting as such. It can be regarded as a normal phase in the sexual development of young people and is in line with healthy experimental behaviour in discovering and examining sexuality, desires and behaviours”. It provides support for teachers when preparing lessons around sexting – either to prevent it or deal with things when they have gone wrong. Sexting@School can be downloaded from the resource gallery on the Better Internet for Kids (BIK) portal.

A recent research report Look At Me: Teens, sexting and risks published in 2020 found that despite many press reports about sexting, it is not widespread among all teens but it is “worryingly prevalent among those who are already vulnerable offline in other ways”. The more vulnerabilities, the more likely young people are to be involved in sexting. It also noted that 18 per cent of those who did share nudes were pressured or blackmailed into it.

One of the German hotlines,, published a report in 2019 Sexualised Violence Online and noted that “creating and sending self-generated explicit images – sexting – is increasingly common among young people today”. It went on to say that for those affected, it can cause psychological distress as well as leading to sextortion or systematic cyberbullying and exclusion. Case studies refer to pupils having to leave school when a nude picture was posted to a class social media group.

It is worth noting that in many countries, the legislation used to deal with sexting offences was never written with the internet in mind. Very often, the law was created to protect children and young people from exploitation by adults in the production of child sexual abuse material (CSAM). It was never designed to be used for self-generated content, and so can appear very heavy handed.

Experiences from the Insafe network

Sexting currently accounts for around 5 per cent of calls to Insafe helplines. Given the fact that young people find it difficult to talk about this type of thing, it is likely that the number of young people affected is much greater. The deShame research, as referenced earlier, found that 6 per cent of young people said that their nude or nearly nude image was shared with other people without their consent, 8 per cent admitted that they had shared such an image of someone else without their consent, and 41 per cent had seen people sharing nude or nearly nude images of someone that they knew. These statistics relate to instances where sexting has gone wrong, but other research suggests that more children and young people do exchange images regularly but without any real problems or consequences.

The prevalence of sexting is very difficult to ascertain but the deShame research found that 14 per cent of 13- to 17-year olds had sent nude or nearly nude images to a boyfriend or girlfriend. Another research study in Canada found that 26 per cent of 16-year olds had sent a sext, while 53 per cent had received one.

Insafe helplines are clear that the sharing of inappropriate images is a real problem for children and young people. Often, calls concerning this can be logged under other categories such as sextortion (when the images are being used to coerce or blackmail), sexual harassment (when content is being shared with someone who did not ask for it or want to receive it) or online reputation (where a reputation is being damaged by the sharing of inappropriate content).

For some time now, there has been a debate taking place about the best way to address sexting and the challenges that it can bring for children and young people. Much of the resource up to this point has been targeted at telling teens not to do it, yet this does not appear to have been particularly effective, with research suggesting that sexting is still a significant issue. One consideration is whether it would be more appropriate to talk about the things that young people need to think about before deciding to share nude images. This way, they can make a more informed decision and will be aware of the potential pitfalls. One line of reasoning for this is that children and young people are not told not to have sex, rather they are told how to have safe sex so why would the message be so blunt when it comes not to having sex but sharing of naked images. Of course, the long-term consequences if an image is shared more widely, need to be considered, but there are some calls for a different approach to be taken. The debate will continue.

Further statistics can be found on the Better Internet for Kids portal.

Insafe helpline case studies

Insafe helplines frequently receive contacts from children and young people with concerns about sexting.

Young people who contact Insafe helplines for help when things have gone wrong often feel that they are helpless and do not know where to go for support. This type of content is shared quite widely (and for lots of different reasons, as seen earlier) and it is the widespread sharing which can often be so embarrassing and humiliating for callers.

This case, from the Danish helpline, reflects a dilemma that many young people find themselves facing: 

I showed by boobs… to a 15- year-old boy on Skype. I didn’t know at the time he had filmed me. He is using this against me and telling me that he will post it on Facebook if I don’t do it again or send him more pictures and videos. I only have his Skype ID – not Facebook – I don’t know who he is – what the **** should I do?

Similarly, a boy called the German helpline to say that he had met a girl on a social networking site, they became friends, and he said that it was fun talking to her. They exchanged naked images but then the girl started threatening him, saying that if he didn’t give her money she would share the images. The boy said he couldn’t tell his parents and was embarrassed and asked for help. This is a good example of how this type of content can be used to blackmail and coerce: something which starts as sexting (even with consent) can quickly change.

Parents and teachers who contact Insafe helplines find it very difficult to understand why children and young people would want to exchange naked images with each other, but research does suggest that this is quite normal. Indeed, the Canadian research found that 55 per cent of 20-year olds have shared sexual images. Adults will often contact helplines to ask for help in dealing with sexting, as can be seen from the case study below.

A teacher called the Austrian helpline to say that she had become aware of a naked image of a girl at the school where she worked. The teacher was aware that the image was spreading quickly throughout the school via social media and, in particular, WhatsApp groups; she was concerned but did not know what to do. She also explained that she was aware that there was a law on sexting in Austria, but she did not know what it said in detail. She wanted some help and support, and also to specifically know if she should inform the police. The helpline counsellor was able to provide support and clarify the situation with the teacher. He clarified the legal position, and they discussed the potential outcomes of reporting the case to the police (in many countries, the law around sexting is the same as the law around a paedophile who might be in possession of indecent images of children and young people, although most agree that the crimes are very different). A discussion also took place about how to address the issue in school and how to support the girl involved.

The law is difficult in this area and, as already stated, it varies from one country to another. 

A boy called the Finnish helpline to ask what sort of pictures it was okay to send and what should not be sent. He wanted to be able to share images with his girlfriend but did not want to be breaking the law. The counsellor was able to answer the question and also share some information about other considerations when sharing this type of content.

Insafe resources

Safer Internet Centres have developed various educational resources and awareness-raising videos aimed at helping teachers, parents and carers, and children and young people, to discover the online world safely. A selection of resources touching on issues relating to sexting are detailed below:

Many more resources are available from the Better Internet for Kids (BIK) resource gallery, covering a whole range of online safety issues in a variety of languages.

Further information and advice

For further information and advice, please contact your national Safer Internet Centre (SIC).

To keep up to date with safer and better internet issues more generally, visit this website often, subscribe to the quarterly BIK bulletin, or check out the Insafe Facebook and Insafe Twitter profiles.

Figure 1 description


The chart shows the percentage of young people who might not report online sexual harassment because of concerns about the consequences of reporting in Denmark, Hungary and the UK. The consequences are the following: "I'd be worried about what would happen next", "I'd be worried that I would be targeted by those involved", "I wouldn't want to be called a snitch", "I'd worry that I was to blame", "My parents/carers would stop me using the internet".


Numerical values presented on the image: Percentage of young people who might not report online sexual harassment because of concerns about the consequences of reporting, by country.

"I'd be worried about what would happen next"40344742
"I'd be worried that I would be targeted by those involved"42384442
"I wouldn't want to be called a snitch"24124329
"I'd worry that I was to blame"30334839
"My parents/carers would stop me using the internet"13184930



The bar chart represents the percentage of percentage of young people who might not report online sexual harassment because of concerns about the consequences of reporting in Denmark, Hungary and the UK, asccording to a survey carried out in the framework of the deShame project. For each reason not to report, three horizontal rows represent the percentage of young people who mentioned it, by country.

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