The Netherlands has adopted a network approach to media literacy. The Dutch government's policy has been to facilitate entrepreneurship and stimulate decentralised media literacy efforts, which are therefore multitudinous and ubiquitous. Many of the 1,100+ network partners offer significant contributions to the advancement of media literacy in the Netherlands in the form of programmes, projects, learning materials, meetings, and so on, and also regarding positive online content. Many of the services also focus on parents/carers and educators.
There are five core partners: 
  1. Netherlands Institute for Sound and Vision (cultural heritage)
  2. National Library of the Netherlands (leading organisation of the library sector)
  3. Stichting Kennisnet (service organisation for ICT in the educational sector)
  4. ECP Platform for the Information Society (network organisation)
  5. NTR (independent Dutch public service broadcaster specialising in information, education and culture)
Other key players are:
  • All 153 public libraries of the Netherlands, associated in the Association of Dutch Libraries (VOB)
  • My Child Online (Mijn Kind Online) (media literacy support for parents and education)
  • EYE Film Institute Netherlands (cinematographic literacy)
  • Cinekid (foundation for the advancement of quality media for children)
  • National MediaCoach Training (NOMC)
  • Mediacoach School for Library Professionals (GO Opleidingen)
  • Media Literacy Schools Foundation (Stichting Mediawijsheidscholen) (network organisation for secondary education)
  • Bureau Youth and Media (Bureau Jeugd en Media) (media literacy support for parents and education)
  • MiraMedia (organisation for advancement of intercultural media literacy)
For more information on positive content approaches in the Netherlands, please contact the Dutch Safer Internet Centre (SIC) in the first instance - find contact details and further information here.


Positive Content Gallery

4 items found

  • Screenshot of MediaMasters Game

    MediaMasters Game

    Country: [Netherlands],

    Age range: [10-12 years of age]

    MediaMasters is an interactive media literacy game with both offline and online elements. The main objective of the game is to raise awareness of media literacy themes among educators, parents an ...


  • Screenshot of Media Ukkie Land

    Media Ukkie Land (Media Toddler Land)

    Country: [Netherlands],

    Age range: [3-6 years of age]

    Media Ukkie Land is a media event/experience (within the museum Netherlands Institute for Sound and Vision - cultural heritage) for children aged 4 to 6 and their parents and/or supervisors. It s ...

    By Netherlands Institute for Sound and Vision/

  • Screenshot of National Media Passport

    National Media Passport (Nationaal Media Paspoort)

    Country: [Netherlands],

    Age range: [6-8 years of age, 8-10 years of age, 10-12 years of age]

    The National Media Passport (Nationaal Media Paspoort) is a teaching trajectory for children aged 6 to 12 years: pupils in primary education receive seven lessons on seven themes, which are retur ...

    By National Academy for Media and Society

  • Screenshot of Youth Cracking Competition

    Youth Cracking Competition (Jeugdkrakercompetitie)

    Country: [Netherlands],

    Age range: [10-12 years of age]

    Youth Cracking Competition (Jeugdkrakercompetitie) is an online information literacy competition for pupils aged 10-12 years. The internet is a huge source of information, and indeed a very usefu ...

    By Library and Developed by Rijnbrink (librarian service and other cultural institutions)