for content producers and providers

Positive online content checklists


A positive online content criteria checklist, originally created as part of the POSCON (Positive Online Content and Services for Children in Europe) thematic network's work, has been reviewed and updated for the purposes of this campaign. The aim is that content providers use this checklist when developing new content and services to ensure that their products are fit for purpose, and take measures to ensure that children can go online free from risk of harm, whether this be in terms of content, contact, conduct, or commercial considerations. Parents, carers and educators can also benefit from the tool by being better aware of the features they should look out for when choosing online experiences for younger children.
Browse the checklist below, or download various language versions on the right.

Criteria for positive digital content, services and apps for children

Values and impact

Right from the start, your intended content must consider the following values in terms of how the content might impact the child.

Consider how your content, app or service can be:

  • Empowering – enables the child to feel confident and as independent as possible in their developing abilities within a safe digital environment.
  • Engaging – causes the child to be motivated and inspired.
  • Stimulating - encourages the child to feel curious to learn more.
  • Safe – provides the child with the space to explore the digital experience at minimum risk.


Consider the basics:

  • Decide target age range.
  • Define objectives.
  • Plan the benefits to the child.

Provide clear and transparent objectives:

  • Keep the intended age range foremost in mind for the content design and interface.
  • Refer to recognised child development abilities appropriate to that age (cognitive, linguistic social and emotional norms) while keeping in mind every child is an individual and that they can differ enormously.
  • Consider the socio-cultural context.

Develop stimulating digital experiences:

  • Plan and design creative, interactive, stimulating, innovative, entertaining and/or educational elements and features.
  • Provide appealing visuals that are properly attributed and labeled. Consider that graphics, sounds (voice, music and sound effects) and videos may have a stronger impact than text.
  • Include appropriately challenging tasks and features, provide suitable feedback and rewards when applicable.

Ensure usability:

  • Consider how the content/service might be accessible through mobile devices as well as different platforms, browsers and operating systems.
  • Ensure that the navigation structure is user friendly, intuitive and adapted to the motor skills and competences of the target group.
  • Plan for users not to get lost within the site/service/app; they must always know where they are and clearly marked navigation elements should be used to help their orientation.
  • Provide a URL address and/or name that can easily lead children to the designated content/service/app and will not land them in unwanted or harmful domains filled with viruses and advertising if they misspell it.
  • Use well-written text free of errors and suitable for the target group.
  • Ensure that the children don't get lost and can easily go back to the home screen or to the previous chapter. Give them the opportunity to keep track of where they are (by marking a point in the game/story for example). Make it easy for a child to find the same content again if they want to continue his/her reading or game.

Develop content and services that are accessible and inclusive:

  • Ensure that the needs and requirements of people with disabilities regarding vision, hearing, mobility or cognitive aspects are considered when planning, developing and producing the content/service with all participating parties.
  • Consider the structure, language/text/speech, sound, images and colours of content and services. Ensure they are designed in a way to support assistive technologies and provide alternative texts/attributes.

Ensure content is reliable:

  • Consider how the content/service/app will comply with the relevant legislation or regulations, for example, regarding the protection of the minors, data protection, commercial communication, copyright, and so on.
  • Provide information about the provider/creator.
  • Ensure contact details are easily accessed and respond within a reasonable amount of time.
  • Ensure accurate and reliable content which is maintained and reviewed regularly.
  • Where relevant, ensure that the offered content is true, up to date and topical.
  • Offer clear information for parents and caretakers.

Ensure safety is a priority for the child:

  • Be aware that the content is not harmful to minors: it does not contain offensive material or other harmful elements (for example, pornography, racist/violent/offending/xenophobic content, pictures or videos).
  • Ensure that children are not directed to unsuitable content, such as, external websites or apps with content that is inappropriate.
  • Follow the principle of safety-by-design and consider aspects of child protection online from the beginning of the production process.
  • Develop an effective monitoring and moderation methodology as well as providing effective reporting mechanisms easy to find and use to contact help/advice or to report and block potentially harmful content or contact.
  • Consider using tools of age classification to also provide electronic age labels which make it easier for parental controls to evaluate your content/service/app correctly.

Keep in mind that the privacy of children is paramount:

  • Ensure that privacy laws are respected.
  • Be careful not to gather more data than necessary.
  • Provide information about privacy measures and ensure that policies are clearly visible and in a language or format suitable for the target group and his/her parents.
  • If the data of users is processed or authorisation is needed while installing or using the app/site/service, this should be made transparent.
  • Ensure that personal data is treated confidentially and exceptions (for example, for the purpose of delivering a prize) are made transparent and it is stated clearly that the data is deleted afterwards.
  • If children can share their personal data, be aware that they have to actively confirm parental consent.

Sensitively develop social media elements and communication features: social networks, chat rooms, forums, guest books, video/picture sharing platforms, messengers, and so on:

  • Consider specific rules and security information on how to use the features safely and if they are offered (for example, guidance on netiquette while communicating with others, protection of personal data, protection against cyberbullying, and so on)
  • Encourage children to ask for parental consent before they create a user account and consider how this can be realised during the registration process.
  • Ensure easy to use and find reporting mechanisms are provided (for example, an alarm button in case children need help or advice or need to report potentially harmful content or contact).
  • Ensure constant and active monitoring and moderation of user contributions to ensure that all content that may be harmful to children is deleted.

If relevant, develop the commercial elements in a responsible manner: advertising, sponsoring, online shopping, in-app-purchases, and so on:

  • Ensure that regulations and laws regarding advertising and commercial elements addressing children are respected.
  • Ensure that commercial elements, advertising and online shopping facilities are clearly set apart from the content, easily recognisable, labeled as such and not age-inappropriate to children (for example, no advertising or shopping for alcohol, cigarettes, plastic surgery, diet products, and so on).
  • Ensure that the commercial proposition is openly communicated.
  • Consider the notion that apps should offer no possibility to spend money unless it is in a protected area and it is clear for the target group that they should ask an adult for permission. Do not pressure children to buy additional features.
  • Ensure that the commercial elements do not restrict the user's control of actions.
  • Ensure that there is a financial limit to what children can spend on the website/app/service.
  • Ensure that the payment methods require parental control.

Language versions

You may download the checklist in English as well as in other relevant European languages by using the links below:

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