The awareness centre develops, tests and disseminates educational methodologies for use in schools. It provides trainings for teachers, conducts open lessons for children of all ages, and seminars for parents, carers and professionals. To enlarge the outreach of the SIC activities, it organises at least three annual campaigns: Safer Internet Day, Teacher-leader in Virtual Space and Back to School. It works with youth panels and implements a Cyberscouts Programme training children 11-13 years of age to act as advisors and promoters of online safety rules.

The operation of a helpline at the Bulgarian SIC started in 2008. The consultants are psychologists who answer a short telephone number and provide advice and consultations to children, young people, parents, teachers and other professionals via a real-time chat module on the SIC website and by email. The consultants also actively participate in developing awareness materials, educational materials and in trainings.

The SIC works with several child and youth panels in Sofia and Varna. The panels meet regularly face to face or at webinars and discuss forthcoming events and initiatives. They are consulted on all awareness-raising materials and activities and take part in events such as Safer Internet Day, the annual Famillathlons and regular PC Doctor events - open-air events for families with children.